Marketing for businesses that depend on local leads.
Slaton Consulting supports Texas businesses that need calls, inquiries and booked appointments. Jim’s direct experience includes law firm marketing, with services also available to home service and other appointment-based businesses.
A service business needs useful inquiries
Law firms
Jim’s direct experience includes eight years as a law firm’s marketing director. Account structure, landing pages, call tracking and intake feedback all matter when evaluating advertising.
Home services
Services are available to businesses such as HVAC, plumbing, roofing and electrical companies. Focus campaigns on the actual services and geographic areas the business can support.
Appointment-based businesses
Consulting and campaign support are available to other service businesses that rely on inquiries and appointments. Fit and scope are discussed before work begins.
Plan around your service area and capacity
A local campaign should reflect where you work, which services you offer and how much new demand you can handle. Advertising for locations or jobs you cannot serve can waste budget and frustrate prospective customers.
Jim is based in Austin and works remotely with Texas businesses. During your consultation, discuss the locations you serve, your most important services, average customer value, seasonality and how you handle new inquiries.
Google Ads management and consulting are available. Local Services Ads may also be relevant for eligible business categories and areas.
Request your free consultation.
Tell Jim about your business, monthly advertising budget and the support you need. Your free initial consultation is a conversation about fit and next steps.
Work directly with Jim Slaton.
936-776-8645
jim@jimslatonconsulting.com
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The questions that shape an account
- Which services and customer needs should the ads target?
- Which towns, service areas or locations can you actually cover?
- Can your team respond to calls and forms promptly?
- What makes an inquiry useful to your business?
- What budget is practical before you have reliable lead data?
- Which advertising or verification policies apply to your category?
This page describes the businesses Slaton Consulting can support. It does not claim a client portfolio or results in every industry listed.
Learn about Jim’s actual experience or review management and consulting pricing.
Questions before you start
Do you only work with law firms?
No. Jim’s services are available to other local service businesses. The free initial consultation is a chance to discuss whether the work fits your needs.
Can every industry use Local Services Ads?
No. Eligibility depends on the business category, location and Google’s current requirements. Jim reviews the relevant requirements before recommending that service.
Do you work outside Austin?
Yes. Jim provides remote support to businesses across Texas. Discuss your target market and account scope during the consultation.