Lead quality comes first
Campaign decisions consider relevant inquiries, acquisition costs, and business outcomes.
About Slaton Consulting
Meet Jim Slaton. Your marketing consultant
Request a Free ConsultationMeet Jim Slaton—an Austin-based marketing consultant and hands-on Google Ads specialist.
Marketing with a business purpose
Your Google Ads manager. Your marketing consultant
Jim brings 10 years of Google Ads experience to businesses that need stronger advertising performance and a clearer marketing plan.
His background includes managing Google Ads for service businesses and eight years leading paid advertising and marketing for a Houston criminal-defense law firm. His work spans campaign strategy, keyword research, bid and budget management, landing pages, conversion tracking, and lead reporting.
Based in Austin, Texas, Slaton Consulting gives business owners flexible support: Jim can manage campaigns directly, review an underperforming account, or guide your team as you handle your own advertising. You work with the person doing the work and receive explanations you can put into action.
Let’s talk about your marketing.
Send Jim a message to discuss management, an audit, or consulting.
Work directly with Jim Slaton.
936-776-8645
jim@jimslatonconsulting.com
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What Jim brings to your business
More than account management.
Reliable measurement
Experience with Google Tag Manager, GA4, call tracking, confirmation pages, and CRM reporting helps connect advertising to results.
Hands-on optimization
Regular attention to search terms, negative keywords, locations, budgets, ads, and landing pages.
Clear guidance
Understand where your account stands, what needs attention, and which changes to prioritize.
Beyond marketing
A career built on focus and forward thinking.
Before and alongside his marketing career, Jim served as a U.S. Army Ranger and became a professional skydiver, coach, event producer, and parachute filmmaker.
Jim is an early pioneer of competitive canopy piloting—a form of high-performance parachuting within skydiving, commonly known as “swooping.” He won the first U.S. National Canopy Piloting Championship in 2004 at Perris Valley, California.
He created the Para-Performance Games in 2000, co-founded the Pro Swooping Tour with Lyle Presse, and helped establish canopy piloting as an internationally recognized competition discipline. In 2005, he launched the Canopy Piloting Circuit and Ground Launch Center, expanding competition and instruction.
His experience also includes video production and editing. That combination of discipline, coaching, entrepreneurship, and creative work shapes the way he approaches clients’ marketing challenges.
Work with Jim
Let’s find your next step.
Get help managing your advertising—or the guidance to manage it with greater confidence.
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