Hands-on experience. Built around real business leads.
Jim brings 10 years of Google Ads experience for service businesses, including eight years as a law firm’s marketing director. His work connects campaigns, landing pages, conversion tracking and intake reporting.
Experience across the full lead journey
10 years with Google Ads
Hands-on Google Ads work for service businesses, with attention to search intent, budgets, search terms and the quality of incoming leads.
8 years in law firm marketing
As a marketing director, Jim worked across paid search, landing pages, intake workflows and reporting. That experience informs his practical approach to local lead generation.
One direct point of contact
You work with Jim on your account and priorities. Choose ongoing management or consulting that helps you make the changes yourself.
The work behind the advertising
Jim’s background includes Google Ads Search campaigns, Google Tag Manager, call and form conversion tracking, landing pages built with Swipe Pages, and lead reporting through a law firm’s CRM. He has worked with reporting that connects inquiries to client intake and customer acquisition decisions.
Campaign results depend on what happens after the click: page clarity, how quickly inquiries are handled, the services offered and the business’s capacity to take new customers. Jim brings those factors into the conversation rather than judging an account only by clicks.
Request your free consultation.
Tell Jim about your business, monthly advertising budget and the support you need. Your free initial consultation is a conversation about fit and next steps.
Work directly with Jim Slaton.
936-776-8645
jim@jimslatonconsulting.com
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Practical lessons applied to your account
Search terms matter
Review what people actually searched, separate relevant intent from irrelevant traffic and use negative keywords deliberately.
Conversions need checking
Check that forms, calls and confirmation pages represent the intended action. Duplicate or misclassified conversions can distort bidding and reports.
Lead quality deserves a voice
Discuss which inquiries become useful conversations, appointments or customers. That feedback helps guide campaign and landing page decisions.
The experience described here comes from Jim’s prior professional work. It is not presented as a case study or performance guarantee for Slaton Consulting clients.
Questions before you start
Can I see a case study before hiring you?
Ask Jim about work relevant to your business during your consultation. Any detailed account example must respect the former business’s information and permission to share.
Will my account perform like another business’s account?
No two accounts have the same market, budget or starting point. Jim reviews your situation and agrees on a scope; previous experience does not guarantee a particular lead count or cost.
Where should I start?
If you already advertise, an account audit can identify priorities. If you want to do the work yourself, consulting may be a better fit. Review pricing and packages.