Targeting & search terms
Review keywords, match types, negative keywords, locations, schedules, and search terms for relevance to your actual customers.
Google Ads account audits
Google Ads account audit. Know your next steps.
An independent Google Ads account audit helps you understand wasted spend, tracking gaps, and campaign priorities. Get practical guidance from Jim Slaton before making your next changes.
Get a Free Consultation ↗Work directly with Jim Slaton
A clear scope for your account review
Before a paid audit, agree the account access, review period, campaigns in scope, delivery format, turnaround, and fee. An initial consultation is free; a detailed account audit is a separate engagement.
- Inputs: your business goals, current campaigns, conversion definitions, landing pages, and available lead-quality reports.
- Review: account structure, targeting, search relevance, budget allocation, ads, conversion tracking, and the visitor journey.
- Findings: the evidence behind each issue, its significance, the recommended action, and the order in which to address it.
- Implementation: decide whether your team will apply the findings or request a separately scoped implementation project.
Illustrative finding: if two conversion actions record the same inquiry and both are primary bidding goals, investigate whether lead counts are inflated. Confirm the configuration before changing goals; an account-specific review is essential.
Turn account questions into an action plan.
An audit looks beyond surface metrics. Jim reviews how your account is organized, who your ads reach, what you measure, and how the landing-page experience supports your goals.
Budgets & bidding
Examine how budget is distributed and whether bidding decisions are supported by trustworthy conversion data.
Ads & landing pages
Review messaging, offers, and the path from an ad click to a useful inquiry. Identify friction that may prevent visitors from contacting you.
Prioritized findings
Receive a practical list of issues and next steps, with explanations of why they matter. Agree on the review depth and delivery format before the audit.
Let’s talk about your marketing.
Tell Jim about your business and what you need from google ads account audits.
Work directly with Jim Slaton.
936-776-8645
jim@jimslatonconsulting.com
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A practical starting point
Start with a conversation.
Your free initial consultation is a conversation about your goals and next steps. A detailed account audit, campaign work, or ongoing support is scoped separately.
1. Discuss your goals
Share your services, audience, current advertising, and the questions you want answered.
2. Agree on the scope
Jim recommends the appropriate level of support and explains deliverables and pricing before work begins.
Common questions.
What do you need to review my account?
Jim will discuss the appropriate account access and background information with you. Use account invitations rather than sharing passwords.
Will you make changes during the audit?
An audit focuses on assessment and recommendations. Implementation or ongoing management can be agreed as a separate scope.
Can I use the findings myself?
Yes. The recommendations are designed to help you understand what to prioritize, whether you make the changes yourself or ask for support.
Does an audit guarantee lower costs?
No. An audit identifies opportunities and problems. Outcomes depend on implementation, competition, demand, and your offer.
Explore your options
The right level of help.
Prefer to manage your own campaigns? Ask about consulting, coaching, or a focused account audit.
Talk With Jim ↗Helpful marketing guides
Make informed decisions.
Google Ads management vs. consulting
Compare hands-on management, advisory support, and one-time audits.
Google Ads audit checklist
Review tracking, targeting, budgets, and the visitor journey.