The Slaton Consulting Podcast
AI Search Decoded
AI Search Decoded is our podcast about how AI search — ChatGPT, Perplexity, and Google’s AI answers — decides which businesses to recommend, and what small businesses can do about it. We explain the changes in plain language and share practical steps you can take to be found, trusted, and chosen when customers ask AI for help.
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How AI Search Decides Who to Recommend
Episode one of Jim’s AI search series: how ChatGPT, Perplexity, and Google’s AI answers choose which businesses to name — query fan-out, why evidence and brand mentions beat backlinks, the local listings playbook, two myths to stop paying for, how to measure AI visibility, and the arrival of ads inside AI answers.
Google Ads Call Assets: When to Show Your Phone Number
Alex and Jordan break down when a phone number in a Google Ad helps a small business, and when it just burns budget. Based on the article at jimslatonconsulting.com/google-ads-call-assets-small-business/.
Missed Calls From Google Ads
Alex and Jordan walk through what happens to a Google Ads inquiry when nobody answers the phone, and the practical follow-up process that keeps missed calls from vanishing: one named owner, a useful callback, a small lead log, and what Google Ads call reporting really shows. Based on the article at jimslatonconsulting.com/missed-calls-from-google-ads-follow-up/.
What Should a Google Ads Report Tell a Small Business Owner?
Alex and Jordan explain what a Google Ads report should actually tell a small business owner: what the spend produced, whether it turned into inquiries and jobs the business wants, and what decision to make next, plus why the Conversions column may not mean what you think it means. Based on the article at jimslatonconsulting.com/google-ads-reporting-small-business/.
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Subscribe to AI Search Decoded and follow along as we add new episodes. More listening options, including Apple Podcasts and Spotify, will be added here as they become available.