AI Search Decoded https://jimslatonconsulting.com/series/slaton-consulting/ Thu, 12 Nov 2026 11:41:49 +0000 en-US © 2026 Slaton Consulting Google Ads Management & Marketing Consulting Slaton Consulting Slaton Consulting false https://jimslatonconsulting.com/wp-content/uploads/2026/11/ai-search-decoded-cover-3000-1-scaled.jpg AI Search Decoded https://jimslatonconsulting.com/series/slaton-consulting/ No yes 605449fa-b0d2-5d20-81ab-4315f8795a1c https://wordpress.org/?v=7.1.4 What Should a Google Ads Report Tell a Small Business Owner? https://jimslatonconsulting.com/podcast/what-should-a-google-ads-report-tell-a-small-business-owner/ Wed, 11 Nov 2026 11:32:12 +0000 832c9f27-b274-53fb-8ac8-a42b70775f5e Alex and Jordan explain what a Google Ads report should actually tell a small business owner: what the spend produced, whether it turned into inquiries and jobs the business wants, and what decision to make next, plus why the Conversions column may not mean what you think it means. Based on the article at jimslatonconsulting.com/google-ads-reporting-small-business/.

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]]> 4 Alex and Jordan explain what a Google Ads report should actually tell a small business owner: what the spend produced, whether it turned into inquiries and jobs the business wants, and what decision to make next, plus why the Conversions column may not mean what you think it means. Based on the article at jimslatonconsulting.com/google-ads-reporting-small-business/.

The post What Should a Google Ads Report Tell a Small Business Owner? first appeared on Slaton Consulting.

]]> https://jimslatonconsulting.com/wp-content/uploads/2026/11/ai-search-decoded-cover-3000-1-scaled.jpg What Should a Google Ads Report Tell a Small Business Owner? false no 6:10 No no Missed Calls From Google Ads https://jimslatonconsulting.com/podcast/missed-calls-from-google-ads/ Wed, 11 Nov 2026 11:30:51 +0000 dc25cdd9-7d59-57a9-b14b-fce0ced68157 Alex and Jordan walk through what happens to a Google Ads inquiry when nobody answers the phone, and the practical follow-up process that keeps missed calls from vanishing: one named owner, a useful callback, a small lead log, and what Google Ads call reporting really shows. Based on the article at jimslatonconsulting.com/missed-calls-from-google-ads-follow-up/.

The post Missed Calls From Google Ads first appeared on Slaton Consulting.

]]> 3 Alex and Jordan walk through what happens to a Google Ads inquiry when nobody answers the phone, and the practical follow-up process that keeps missed calls from vanishing: one named owner, a useful callback, a small lead log, and what Google Ads call reporting really shows. Based on the article at jimslatonconsulting.com/missed-calls-from-google-ads-follow-up/.

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]]> https://jimslatonconsulting.com/wp-content/uploads/2026/11/ai-search-decoded-cover-3000-1-scaled.jpg Missed Calls From Google Ads false no 5:29 No no Google Ads Call Assets: When to Show Your Phone Number https://jimslatonconsulting.com/podcast/google-ads-call-assets-when-to-show-your-phone-number/ Thu, 05 Nov 2026 11:29:17 +0000 97b0e736-e348-5f44-88e4-e76c9ac31447 Alex and Jordan break down when a phone number in a Google Ad helps a small business, and when it just burns budget. Based on the article at jimslatonconsulting.com/google-ads-call-assets-small-business/.

The post Google Ads Call Assets: When to Show Your Phone Number first appeared on Slaton Consulting.

]]> 2 Alex and Jordan break down when a phone number in a Google Ad helps a small business, and when it just burns budget. Based on the article at jimslatonconsulting.com/google-ads-call-assets-small-business/.

The post Google Ads Call Assets: When to Show Your Phone Number first appeared on Slaton Consulting.

]]> https://jimslatonconsulting.com/wp-content/uploads/2026/11/ai-search-decoded-cover-3000-1-scaled.jpg Google Ads Call Assets: When to Show Your Phone Number false no 5:47 No no How AI Search Decides Who to Recommend https://jimslatonconsulting.com/podcast/how-ai-search-decides-who-to-recommend/ Wed, 21 Oct 2026 11:27:00 +0000 8f35569a-94ec-55db-bc05-fcb9171d882a Episode one of Jim’s AI search series: how ChatGPT, Perplexity, and Google’s AI answers choose which businesses to name — query fan-out, why evidence and brand mentions beat backlinks, the local listings playbook, two myths to stop paying for, how to measure AI visibility, and the arrival of ads inside AI answers.

The post How AI Search Decides Who to Recommend first appeared on Slaton Consulting.

]]> 1 Episode one of Jim’s AI search series: how ChatGPT, Perplexity, and Google’s AI answers choose which businesses to name — query fan-out, why evidence and brand mentions beat backlinks, the local listings playbook, two myths to stop paying for, how to measure AI visibility, and the arrival of ads inside AI answers.

The post How AI Search Decides Who to Recommend first appeared on Slaton Consulting.

]]> https://jimslatonconsulting.com/wp-content/uploads/2026/11/ai-search-decoded-cover-3000-1-scaled.jpg How AI Search Decides Who to Recommend false no 8:10 No no